With a vested interest in the success of businesses on Main Street, Tracy Skrobot, Amber Shader, Mary Kate Church and Niki Klerlein decided that it was time to refresh local closets with a dash or holiday inspiration showcased through a holiday fashion show. The women organized their first show together over the summer and were tickled with every aspect of it, from the creative organization to the results, which benefits Middletown Main Street, Inc., a non-profit organization dedicated to revitalizing downtown.
"We had such success with our first 'Spring Fashion on Main,'" said MMS Program Director Tracy Skrobot at a meeting with her event co-chairs last week. "We raised $2,700, which enabled us to complete our Main Street Pocket Park and put money in our 'promotion fund.'"
The Pocket Park requires upkeep, though, and MMS regularly plans events to draw people downtown, which also requires funding.
"The funds we raise are essential to keep our downtown events going and to help the businesses thrive," Skrobot explained. "We thought a holiday fashion event would be a fun way to do accomplish our goals."
Other local businesses and Main Street boutiques agreed, and the event has flourished into a "Fashion Day Out," featuring a large-scale fashion show. There are nearly 60 models of all ages and sizes and nine participating businesses, which will use Main Street's jewel, the historic Everett Theatre, as a gilded backdrop for the trendiest clothes currently available.
Everyone involved is especially excited that the sophomore "Fashion on Main" event will actually take place on Main Street this time.
"We wanted to do our first show at the Everett Theatre but it wasn't available. Connection Community Church graciously stepped and offered their building as a venue but we are excited to be coming back to Main Street," said Amber Shader, owner of two local businesses: "first & little" and Amber Shader Photography. "We thought it would be nice to be closer to the boutiques and businesses involved."
A free pop-up market will commence immediately after the show where guests (and the general public) will be invited to meet the models and the business owners who helped style them. Shop for children with first & little and Lilypad Children's Boutique or peruse grown-up selections with Nicole J. Boutique, Jewelapalooza and Femme Fatale. Other contributing stylists will be there as well, including Elayne James Salon, Tracey Roberts Salon and Xanadu Hair Salon.
The organizing committee quickly realized that style is not limited to wearable fashion and also asked Elana's Broad Street Florist and Gifts as well as Décor by Moore to help them create an accessible but imaginative background. Those businesses will also be at the pop-up market for people who are ready to start thinking about holiday decorating.
Page 2 of 2 - Tickets for the show will likely appeal to everyone's style budget as well. Regular admission is $10. VIP admission is $20 and guarantees seating in the first three rows as well as a special "goodie bag."
A few local experts participating in "Fashion Day Out" on the trends they are most excited about this season:
"Dressing kids and tweens for holiday parties can be tricky. When in doubt go for the classics that will never go out of fashion like navy and forest green dresses or skirts for girls in corduroy and velvet. They look great paired with white blouses and red tights. For the boys you can start with a neutral tan of grey suit base and match it with a bold jeweled toned shirt, fedora and bow tie."
Paige Fitzgerald, owner of The Lilypad Children's Boutique
"A lot of decorating trends are fashion-inspired. We are seeing a lot of cheetah and leopard prints, fur and feathers. Everywhere you look, there are luxurious touches. You can see them in the jewel tones that are popular right now as well as the crystals and pearls that create a winter wonderland look.
Elena Jackson for Décor By Moore, owned by John Moore and her own boutique, Elana's Broad Street Florist and Gifts
"I am loving the feathers we are seeing this season in apparel, jewelry, accessories. They add great texture to your look."
Mary Kate Church, owner of Femme Fatale
"Regardless of your hair style—pony, braid, up, down and so on—hair should always look healthy and shiny hair with luster. This season we are seeing hair being treated more like an accessory with fun elements like bangs, small braids, strands of bright color with extensions and hair chalk."
Jessica Luppold Galoff, owner of Elayne James Salon
"Fall fashion is my favorite. Aztec and ganado prints are everywhere this year, on sweaters, scarves and leggings. Layer your loud pieces with basic pieces for a good fall fashion balance."
Niki Klerlein owner of Nicole J Boutique
"Kids trends in fashion tend to mimic the adult trends so neutral hues like grey, tan and black are in vogue. But we also saw a ton of fun bright colors on the runways so purple, pink, orange and red are all on trend and should be present in kids wardrobes, too. The bright colors look great paired with the neutral hues. Plus the kids love wearing them, too."
Amber Shader owner of first & little