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Middletown Transcript
  • Cedar Lane ECC earning rewards through recycling program

  • Students at Cedar Lane Early Childhood Center are earning money for their school while helping to clean up the environment.
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  • Students at Cedar Lane Early Childhood Center are earning money for their school while helping to clean up the environment.
    The school is a participant in the Drink Pouch Brigade, a free recycling program created by Capri Sun and recycling company TerraCycle that rewards member organizations for collecting drink pouches.
    Since April 2011, Cedar Lane ECC has collected more than 43,000 drink pouches for recycling and earned more than $800 in rewards. Those rewards have been used to purchase items for the school’s health room such as a thermometer, a plastic skeleton, a giant molar and a set of teeth used to help teach students about oral hygiene, according to school nurse Stephanie Balascio, who oversees the program.
    To mark the milestone of almost 200 million drink pouches collected and almost $4 million given to charity since the start of the program six years ago, Capri Sun is increasing the prizes and benefits of recycling through the program. In addition to earning money for each drink pouch collected and sent to TerraCycle, schools can now win prizes made from recycle drink pouches, like park benches, recycling bins and more.  
    “As the Drink Pouch Brigade reaches its sixth year, we are thrilled Capri Sun is giving dedicated collectors even more to look forward to this school year,” said Tom Szaky, the CEO of TerraCycle. “We hope the prizes will encourage people to keep even more waste out of landfills and get the larger community involved.”
    To learn more about or sign up for the Drink Pouch Brigade, visit www.terracycle.com. The program is free to any interested organization or individual, and all shipping costs are paid.

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