Hoober Inc. announced Seth Norris was named application equipment specialist.

Norris will be the primary customer point of contact for sprayers and the dealership’s application equipment line. Norris will help support customers throughout Pennsylvania, Delaware, Maryland, New Jersey and Northern Virginia, where Hoober is the exclusive distributor for Case IH application equipment.

A graduate of North Carolina State University with a bachelor’s degree in agricultural business management, Norris previously served as a store manager, service manager and sales manager at Hoober; and worked for John Deere as an instructor training dealership technicians on servicing and repairing equipment.