Femme Boutique held a ribbon-cutting and grand opening on Friday with the Middletown Area Chamber of Commerce to celebrate its new location in the Westown Town Center near the Greene Turtle Restaurant.
The new space is four times larger than the store’s previous location on West Main Street, and the hours for the new store were expanded into the evenings to give customers more flexibility so they don’t have to rush, said Mary Kate Church, who has owned the business since 2008.
Hours are 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. on Sunday.
Her store sells Pandora jewelry, Alex and Ani jewelry, women’s apparel, a variety of gift items and cards, and “special and unique things,” Church said.
Plans for the store in the near future include online shopping and expansion of the merchandise to include men’s accessories and gifts for everyone, not just women.
The business, previously called Femme Fatale Boutique, has been serving Middletown since 1998, first on North Broad Street and the last seven years on West Main Street.
Church said she choose the Westown shopping center because seven years ago when she did research on where to locate in Middletown, Westown seemed the best fit to take her business. However, the plan was pushed back and it took longer than the two to three years that was originally hoped, she said.
“So, it took seven years, but we are finally here in Westown. It was great being on Main Street for seven years, involved in all the activities,” Church said. “We will still be very active with Middletown Main Street. But, as a small business, we moved over here to improve our customers’ access, selection and experience at Femme Boutique.”
Church decided to own the business when the opportunity arose.
“I’ve been in a corporate job for over 20 years. And the opportunity arose with the previous owner who is still a very dear friend of mine and I decided to purchase the business in 2008 and the rest is history,” Church said.