Customers at the Middletown Lidl location are encouraged to experience the Super Bowl in-store, eat free tailgate food from Lidl's food truck and receive 10 percent off their purchase Feb. 4.

The tailgate will feature TVs set up in-store so shoppers will not miss the Super Bowl, plus free chips and soft drinks as they shop.

"Lidl is proud to offer championship prices on our quality goods, every day. We are excited to be part of this community and hope customers will join us for Sunday's celebration of the big game," said Will Harwood, Lidl's director of communications.

For more, visit lidl.com.