What baby boomers do with their money

What baby boomers do with their money

 

59.7: Percentage of sales of beer attributed to “boomer households,” according to a study conducted by Nielsen and Hallmark Channels. Boomers also buy 58.9 percent of all carbonated beverages sold in the United States and 54.2 percent of all candy.

 

$400: The estimated billions of dollars that boomers continue to outspend members of other generations each year, according to two national surveys.

 

$400:The millions of dollars spent annually by grandparents on diapers they stock at home for their grandchildren.

 

40: Percentage of all Honda minivan sales to “boomers over 50” who want roomier vehicles that can handle their grandchildren and elderly parents. 

 

50: Percentage of boomers who said they purchased and consumed vitamins in an effort to stay healthy. The same study showed that drinking plenty of water rated nearly as high, with 44 percent of respondents saying they did it all the time.

 

3: Percentage of baby boomers who invested in homes in active adult age-restricted (older than 55) communities in 2007. In 2001, 2 percent lived in those communities.

 

$2,695: Average annual expenditures on health care in 2004 for people ages 45 to 54, the age group at the heart of the baby boom generation. Those ages 55-64 spent $3,262.

 

1: Rank of housing in a study by Visa of what boomers spend their money on. Medical costs ranked second, and eating out was third.

 

Sources: Mature Market Institute;  Boomer Project; New York Times article, “The older audience is looking better than ever,” April 19, 2009; Grandparents.com; NPD Group; BusinessWeek Magazine article, “Love those Boomers,” Oct. 2005; U.S. Bureau of Labor Statistics; Visa