A massive pop-up sale debuts in Middletown this week. Just Between Friends boasts more than 10,000 children's items, from clothes to books and everything in between.

Eileen Cordero’s father called her one day, excited about a story he saw while watching television early one morning. The story detailed the new franchise trend, Just Between Friends, a pop-up consignment sale organized at local levels.

A stay-at-home mom whose Wall Street days are behind her, Cordero jokingly describes herself at the time as a professional Amazon seller.

“I looked in to it and I liked what I heard and read,” she said. “It’s such a great opportunity for stay-at-home moms to make money for themselves. Then, they can turn around and buy age-appropriate items for 50 to 90 percent off the retail price.”


Consignors, also known as sellers, gather the unused or outgrown items of their children. Almost everything is fair game: clothing, DVDs, electronics, toys, playground equipment, sporting goods, bikes, baby equipment. The list goes on and on.

Then, Sign up with the local franchise and the local sale here. Start tagging and pricing items through the company’s barcode system. This system also allows each seller to see when items sell and for how much. It also allows sellers to choose whether or not they want to participate in the event’s final 50-percent off sale day.

“With the electronic tagging, each person gets their own unique barcode,” Cordero explained. “It also means that tags don’t have to be re-entered from sale to sale or from state to state, which is a plus for our participating military moms.”

The system also allows new consigners to participate, even at the last minute. As of today, the sale already has 10, 500 items tagged. More items are coming in every hour.

Depending on how many items that consignors put up for sale, the franchise says that the average participant can make more than $200. Cordero said that since Thursday's sale is a first for the area, she’s hesitant to guarantee big paychecks. However, she said that she does see a real opportunity for it.

Admission for the sale is $3 but Cordero will be surprised if anyone actually winds up paying admission at all, given that she has handed out free passes to friends and strangers while also adding the pass to the JBF Facebook page for people to print out.

Once at the sale, shoppers can expect to find pretty much anything that has to do with raising content, well-dressed children in Delaware. Brands like Gymboree sell quickly alongside items from Old Navy, Gap and Okie Dokie. Toys from Little Tikes, Fisher Price, Step Two and Playskool go quickly as well.

“We sanitize all the bedding products, even car seats,” Cordero said. “We also have a recall specialist, which means we have someone checking for product recalls so people aren’t sold items that have been deemed unsafe.”

On Sunday, what’s left of the items will be slashed 50 percent by consignors anxious to get rid of more merchandise. Consignors also have the option to donate the items that don’t sell at all to the franchise’s partner charities or pick them back up for future sales, like the one scheduled for Dover next month.

“When you invest in your family and take good care of your belongings, you want more than a quarter or a dollar for items that you originally spent $20 or more at retail stores,” Cordero said. “But, when you shop, you want to see your money stretch. With JBF, that happens. This is recycling at its core.”