The traditional venture capital model is to make smart investments in burgeoning companies looking for funding. These investments are made with a future prediction of a large return on investment. Joyce Co. takes this traditional method and adds a twist, they invest in themselves instead of someone else.


Wilmington based company, Joyce Co. is a startup creation firm that launched in 2007. Joyce Co. researches the large market to identify “pain points” or problems persistent in society that have not been tackled efficiently. Joyce Co. researches and develops a solution to the problem by creating a product, service, or platform. The product, service, or platform then becomes its own startup company underneath the umbrella of Joyce Co.


An additional twist that Joyce Co. employs on the old methodology, is what CEO Christopher Joyce terms, “economies of experience” with regards to employees. Joyce believes in developing a strong core of individuals in order to build upon their shared experience. “This cultivates a strong team bond that will only serve to help each additional startup company to grow and develop at an exponentially faster rate as new startup companies are released,” says Joyce. The two most recent startup companies released by Joyce Co. are Exert Co. in October of 2013 and Movy Co. in January of 2014.


Movy is a mobile application that creates a video dialogue between two or more people for fun or collaboration. People record a video of their message and then send it to the desired contact or group of contacts. It is designed with the purpose of saving time and eliminating miscommunications that are prevalent in sending a text message.


Exert Smart Body Coolant, Exert Co.’s primary product, is a once a day body spray that uses a proactive approach to activate only when a skin temperature spike occurs. Exert creates a cool micro-climate to drop the skin’s temperature by 2 to 6 degrees. Whether it is menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert helps regulate skin temperature.


Exert and Movy on the surface are at complete opposite ends of the spectrum. At a deeper level however, they are linked by the Joyce Co. commonality of solving a problem that has plagued the market for years.


By adapting the traditional venture capital model, Joyce Co. is confident about their future to continue developing companies and move onto the next deal. No matter where the problem is or what the solution may be, Joyce Co. finds the solution; Joyce Co. is the solution.


About Joyce Co:

Joyce Co., based in Wilmington, Del., is a business development company specializing in identifying revolutionary ideas and turning them into successful startup companies. To learn more about Joyce Co, visit http://www.joyceco.com.


About Exert Smart Body Coolant

Exert is a once a day body spray that activates only when skin temperature spikes. Exert cools the skin by 2 to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert helps regulate skin temperature. A 4 to 6 week supply of Exert retails for $30. To learn more about Exert visit http://exertco.com or call 877-929-9922.


About Movy

Movy is a mobile application that creates a video dialogue between two or more people. Movy is currently available to android users and will soon be available for iOS. It is free in the mobile application marketplace. To learn more about Movy visit http://movy.co.


The traditional venture capital model is to make smart investments in burgeoning companies looking for funding. These investments are made with a future prediction of a large return on investment. Joyce Co. takes this traditional method and adds a twist, they invest in themselves instead of someone else.

Wilmington based company, Joyce Co. is a startup creation firm that launched in 2007. Joyce Co. researches the large market to identify “pain points” or problems persistent in society that have not been tackled efficiently. Joyce Co. researches and develops a solution to the problem by creating a product, service, or platform. The product, service, or platform then becomes its own startup company underneath the umbrella of Joyce Co.

An additional twist that Joyce Co. employs on the old methodology, is what CEO Christopher Joyce terms, “economies of experience” with regards to employees. Joyce believes in developing a strong core of individuals in order to build upon their shared experience. “This cultivates a strong team bond that will only serve to help each additional startup company to grow and develop at an exponentially faster rate as new startup companies are released,” says Joyce. The two most recent startup companies released by Joyce Co. are Exert Co. in October of 2013 and Movy Co. in January of 2014.

Movy is a mobile application that creates a video dialogue between two or more people for fun or collaboration. People record a video of their message and then send it to the desired contact or group of contacts. It is designed with the purpose of saving time and eliminating miscommunications that are prevalent in sending a text message.

Exert Smart Body Coolant, Exert Co.’s primary product, is a once a day body spray that uses a proactive approach to activate only when a skin temperature spike occurs. Exert creates a cool micro-climate to drop the skin’s temperature by 2 to 6 degrees. Whether it is menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert helps regulate skin temperature.

Exert and Movy on the surface are at complete opposite ends of the spectrum. At a deeper level however, they are linked by the Joyce Co. commonality of solving a problem that has plagued the market for years.

By adapting the traditional venture capital model, Joyce Co. is confident about their future to continue developing companies and move onto the next deal. No matter where the problem is or what the solution may be, Joyce Co. finds the solution; Joyce Co. is the solution.

About Joyce Co:
Joyce Co., based in Wilmington, Del., is a business development company specializing in identifying revolutionary ideas and turning them into successful startup companies. To learn more about Joyce Co, visit http://www.joyceco.com.

About Exert Smart Body Coolant
Exert is a once a day body spray that activates only when skin temperature spikes. Exert cools the skin by 2 to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert helps regulate skin temperature. A 4 to 6 week supply of Exert retails for $30. To learn more about Exert visit http://exertco.com or call 877-929-9922.

About Movy
Movy is a mobile application that creates a video dialogue between two or more people. Movy is currently available to android users and will soon be available for iOS. It is free in the mobile application marketplace. To learn more about Movy visit http://movy.co.