The German-based supermarket Aldi, which has nearly 1,600 locations in 34 different states, held the grand opening ceremony for its new Middletown store Thursday, Nov. 17.
The store that features customer weekly “must-haves” at prices up to 50 percent less than traditional grocery stores, gave away “golden tickets” to the first 100 shoppers, each ticket containing gift cards of varying amounts.
“We are pleased to bring our first stores to Delaware to help customers get high-quality products at everyday low prices,” said Bob Grammer, the Center Valley division vice president for Aldi. “We challenge shoppers to switch from national brands to our high-quality exclusive brands, and stretch their dollars without compromising quality.
“As important as price is, the only way to attract and keep shoppers is to have quality products,” he said.
In its Delaware debut, Aldi has also brought a new look to its store, presenting a more modern and convenient shopping environment. The new look features more room for the more highly sought after products, inviting colors, high ceilings, plenty of natural lighting, and environmentally friendly materials like energy saving refrigeration and LED lighting.
Aldi intends to offer shoppers a wide variety of groceries to choose from, such as organic produce, USDA Choice beef, the LiveGfree™ gluten-free product line, and SimplyNature product line.
Part of what enables Aldi to offer their premium groceries a lower prices is policies that enable customers to bag their own products, using re-usable bags that the store provides after the first visit. They also feature cart rentals that require the customer to pay a quarter to rent the cart, then returning the quarter once the cart is returned.
Aldi is located at 1002 Bunker Hill road in on the corner of Bunker Hill Road and U.S. 301. Store hours are Monday to Saturday, 9 a.m. to 9 p.m., and on Sunday from 9 a.m. to 8 p.m.