Appoquinimink High School has partnered with AAA and Carvertise to launch a pilot program with six specially wrapped cars promoting safety among teen drivers.
The program kicked off April 6 at Appoquinimink High School. Five student ambassadors and one teacher will drive the specially wrapped cars to school, dances, their jobs, maybe even the gym, in an effort to promote safe driving.
“Our goal is to make kids stop and think when they get behind the wheel,” said Appoquinimink High School Principal Keisha Brinkley. “Those around us comprise our frame of reference, so we’re hoping to leverage our students’ social networks and the power of community marketing.
“We’ve sought out members of our student body who could be great ambassadors of this message. These are students that are ready, willing and able to take on the issue of teen driving safety in a way that is authentic and will resonate with their peers. Safety is always our first priority and ultimately, this is about saving lives.”
Ken Grant, manager of public and government affairs at AAA Mid-Atlantic, said the event went very well, despite the inclement weather.
“We are very appreciative of the support from Appoquinimink High School, the district, Carvertise, and the lieutenant governor,” Grant said. “Everyone recognizes the importance of safe driving, and this event helps reinforce the message that safe driving is something that needs to be practiced at every age.
“What I’m really looking forward to now is the stories about conversations that are started because of people seeing these cars at school and in the community,” he said.
The pilot program will run for the next three months, reminding teens to drive safely during spring break, prom and graduation season.