The store on Main Street next to The Everett Theatre features a variety of handcrafted gifts, customizable wall signs, unique décor and a touch of upcycled and repurposed items.

The Little Emporium, a new gift shop located at 49 W. Main St., opened its doors during the holiday season and has brought a unique flavor to the heart of Middletown.

Situated in a small storefront right next to the historic Everett Theatre, the Little Emporium is run by native Delawarean and Townsend resident James Snow and features a unique blend of handcrafted gifts, customizable wall signs, unique décor and a touch of upcycled and repurposed items.

“It’s a small space, but we try to make it welcoming and chock full of interesting things,” Snow explained. “Our goal is to have it be a new experience each time you stop in. We want you to stumble across something wonderful that you can’t live without.”

The inspiration for The Little Emporium came from Snow’s travels.

“Wherever I go, I always find myself gravitating to the small town experience and I loved the idea of being able to walk down Main Street in Middletown and pop in and out of the wonderful merchants we have here,” he said. “I wanted to participate in making Middletown the same kind of destination place for small town shopping as I’ve found in other places in America.”

Snow also said he couldn’t pass up the opportunity to work closely with his father, Ronald Snow of Greenwood, who handcrafts most of the customizable signs and wine racks found in The Little Emporium.

“He was making some great pieces and getting a great response online and from friends and family, so I thought this would be a wonderful chance to bring his work to a bigger audience,” James Snow said. “So far, people have really loved his work and they are some of our biggest sellers.”

The Little Emporium also features an ever-rotating selection of whimsical succulents, all made by the owner, as well as a big assortment of locally sourced or manufactured gifts and décor including pillows made by Eric & Christopher (located in Bucks County, Pa.), an assortment of 100 percent soy candles locally produced by River Road Candleworks (located in Wilmington) and soaps and balms produced by the Delaware City Soap Company.

A recent addition to the store has been the LOVE POP three dimensional greeting cards originally pitched on the ABC show “Shark Tank” and currently appearing in nationwide commercials.

“These are really cool to look at and people are really responding well to the versatility of them,” Snow said. “There’s a card for pretty much any occasion.”


The Little Emporium is open Wednesday and Thursday from 10 a.m. to 6 p.m., Friday from 10 a.m. to 7 p.m., Saturday from 10 a.m. to 6 p.m., and Sunday from 11 a.m. to 3 p.m. The store is closed Monday and Tuesday.

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